In celebration of their 30th anniversary, New Orleans based craft beer company, Abita, have unveiled the revamped packaging for their range of beers, with each new design inspired by the art, culture and history of The Big Easy.
Several of the standout products from the range will experience a package change (Wrought Iron and Turbo Dog starting with immediate effect, and Purple Haze and Amber to follow in 2017) with the new, vibrant designs depicting different scenes inspired by the characters and streets of New Orleans. Purple Haze depicts a Voodoo Doctor, personifying the mystery and magic of New Orleans, whilst the new Amber packaging depicts a brass band leading a street parade; a ‘natural choice’ for the munich-style lager as the product is often considered the breakout star that ‘leads’ the ‘parade of [Abita] brews’.
If that wasn’t enough, after listening to fans of the Abita brand the brewery has also decided to reintroduce the 6 bottle basket carriers, allowing ease of use and giving consumers the ability to see more of the product through the packaging.
Despite the exciting overhaul in packaging, the much loved recipes, such as Purple Haze, brewed with real raspberries added after filtration, will remain untouched, with Abita stating that although the bottles look ‘refreshingly different’ on the outside, ‘[your] favourite brews on the inside will taste exactly the same’. To remain the recognisable brand that has garnered a solid fan base since its inception, the logo and all other aspects of the Abita brand will also remain the same.
Founded in 1986, the Abita Brewing Company is nestled in the piney woods 30 miles north of New Orleans. Abita uses only the finest ingredients – British and North American malted barley, German and American yeast strains, Pacific Northwest hops and the pure artesian water of Abita Springs. Abita Beer has no preservatives, additives or stabilizers and is cold filtered, resulting in a beer that is the finest and freshest tasting as proven by their loyal customers and the great chefs of the south who use Abita Beer in their recipes.
Instil are the UK distributors of Abita Amber, Purple Haze, Wrought Iron and Turbo Dog, which all come in cases of 24. For more information on Abita or any of our products, please contact email@example.com, or call 0207 449 1685.