This month, Britain’s biggest music magazine NME and Estrella Galicia announced they will team up to deliver a series of live music gigs, dubbed the NME X Estrella Galicia Lock In Sessions, over the next year. Taking place at NME HQ in London Bridge, the series of live sessions are designed to showcase the best of up and coming British talent, reflecting both NME and Estrella Galicia’s dedication to emerging music culture.
The first of the series took place this June, where NME Magazine opened their doors to VIPs, journalists and 100 competition winners to celebrate the launch. Sheffield born band Bang Bang Romeo, who describe themselves as ‘Rock ‘N Roll with a hint of soul’ kicked off the event with a six strong set list, all set against a backdrop of a bespoke Estrella Galicia art piece by street artist Ben Allen. Lead singer Anastasia Walker wowed guests with her powerful voice and energetic performance (never without beer in hand), making them a very tough act to follow for the second headliner of the evening, Pretty Vicious.
To mark the special occasion, NME transformed their basement into a homage to Estrella Galicia with a series of gadgets, from branded vintage mirrors and large LED lights, to a 1930s style bar stocked to the brim with Estrella Galicia cans. This perfectly set the mood for the second performance by Pretty Vicious, who rocked the venue with crowd pleasers from their sophomore album, Cave Song. Here’s to many more successful shows!
Estrella Galicia is a 100% family-owned and independent, giving the brand a rich heritage- demonstrated in its distinct passion for brewing. Estrella Galicia was founded in 1906 by the Rivera family and first arrived in the UK at the end of 2012, focusing on its three key varieties: Estrella Galicia 4.7, Estrella Galicia 0.0% and 1906 Reserva Especial. Targeted at young professionals, Estrella Galicia lager offers consumers a unique, premium product that sets it apart from other mainstream offerings.